Meet the team.
Built on experience.

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Alan Sherry
Creative Director

Alan (or Al, as us Aussies call him) founded Sherry in London, where the agency quickly built an outstanding reputation for brand development and digital delivery, working with clients including the Premier League, Nike and the Arts Council.

In 2011, Al established Sherry in Australia and currently serves as Creative Director. He brings deep experience in brand strategy, narrative development and integrated campaigns, with a knack for turning complex insights into clear, compelling ideas that resonate across channels.

A published author and board member across various businesses, Al is also a lifelong (and therefore long-suffering) West Ham United supporter.

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Chris Cordina
Head of Digital

As a detail-oriented problem solver, Chris thrives on bringing clarity, structure and hierarchy to sophisticated brand and digital briefs.

Joining Sherry in 2013, Chris holds over 15 years of industry experience working across major brands including Visa, Sony Music and Toll Group. He leads the digital strategy and delivery across all Sherry projects as senior creative and Head of Digital.

Chris is also a seasoned tennis coach, Test cricket tragic, devoted lawn-maintenance enthusiast and 70s rock fan – making him the oldest member of the Sherry team per his Spotify Wrapped “Listening Age”.

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Melanie Philippou
Senior Strategist

A creative thinker, innovative strategist and Sherry’s resident Gen Z, Melanie brings a sharp blend of storytelling, cultural insight and strategic rigour to solving complex brand challenges.

Drawing on experience across creative, not-for-profit and entrepreneurial sectors, Melanie leads Sherry’s brand and communications work – helping clients define positioning, sharpen brand narratives and turn wicked problems into meaningful commercial outcomes.

Beyond Sherry, Melanie is deeply involved in youth mental health advocacy, contributing to batyr as a Non-Executive Director, Lived Experience Storyteller and National Youth Advisory Group Co-Chair – work she’s most proud of for its real-world impact.

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Let’s skip the small talk and get straight to work. Whether you need to define your brand, roll out a creative campaign or launch a digital platform, Sherry is here to help.