Rebranding services that change perception and drive growth


A rebrand is more than a new logo – it’s a strategic opportunity to reposition your business, reconnect with your audience and reignite growth. Our rebranding services help you evolve with purpose, clarity and confidence.

Whether your business has outgrown its identity, merged with another company or is ready to reach new markets, we provide end-to-end support for a smooth and successful brand transformation.

As an experienced rebranding agency, we guide you through the entire process – from brand audits and strategy to visual identity, messaging and rollout. We help ensure your new brand reflects who you are today and where you’re going tomorrow.

Our rebranding services include:

Brand audit and strategic review
– Brand positioning and messaging
– Logo and visual identity redesign
– Brand architecture and naming
– Internal and external rollout strategy
– Brand guidelines and staff training

Get in touch today

We roll with the bold

No matter the size or sector, we partner with businesses to turn curly challenges across brand, communications and digital platforms into clever, creative wins.

Close-up of a Visa credit card logo with black and white design.
Bold white text on a black background spelling 'TOLL' in uppercase letters.
PWC logo with a stylized building graphic above the company name.
Logo of Dementia Australia featuring a white stylized brain outline on a black background with white text.
Logo for Surf Life Saving New South Wales featuring a swimmer's face in a circle with the words 'Surf Life Saving' and 'LiFE SAVING' around it.
Black and white logo for Water NSW with stylized water waves and the text 'Water NSW'.
South Australia government emblem featuring a stylized bird in the center, with the text "South Australia" at the top and "Government of South Australia" at the bottom, on a black background.
White Sony Music logo on black background
Jones Theatrical Group logo in black and white with large text.
Logo of Theatre Royal Sydney featuring a crown symbol above the text
Premier League logo with a lion wearing a crown and text saying 'Premier League'
The word 'common' in bold white letters on a black background.
Mentem by UNSW logo with a stylized M graphic
Close-up of white lowercase text spelling 'rente' on a black background.
Black and white logo featuring an abstract shape above the letters 'CMS'.
A blank white background with no visible objects or details.
A close-up of a tortilla chip with salsa and cheese sauce.
Black and white logo of Auduity, featuring a stylized 'A' in a circular design and the word 'auduity' in lowercase letters.

A taste of Sherry’s work

Dementia Australia

Visa

Sony Music

Quiddity

Why choose Sherry

We believe in strategy-first, always.

We don’t do superficial makeovers. We lead with strategy and back it with insights, energy, creativity and purpose – delivering branding that builds business, narratives that shift thinking and digital design that truly engages audiences.

That’s how we achieve ideas that flow and work that lands.

We listen loudly.

We believe greater influence always starts with better listening. From there, we distill thinking, stir in fresh ideas and design with intention – all delivered with speed and precision.

We call it unbottled creativity.

We’re not a big agency, and that’s the point.

As a tight team of strategic creatives, we’re nimble, collaborative and fast on our feet. We cut the fluff, think smart and deliver creative solutions that hit the real problem while making a lasting impact with audiences.

We’re hardworking, not hard to work with.

Don’t just take our word for it

We collaborate with business leaders, marketing teams and stakeholders to uncover what makes your brand meaningful. From there we build a new identity that’s aligned, relevant and ready for the future.

From a simple brand refresh to a full company rebrand, we ensure your brand evolution is seamless, strategic and impactful.

Get in touch to talk about your rebrand strategy.

A pattern of blue geometric shapes on a black background, including stars, circles, and other symmetrical figures.

Our lowdown on brand strategy

Straight answers, shaken free of agency fluff.

  • A brand strategy agency helps businesses define who they are, what they stand for and how they’re positioned in the market. We craft strategies that shape your brand’s voice, messaging and visual identity – ensuring you stand out and connect with the right audience.

  • A brand positioning strategy defines how your brand is perceived compared to competitors. It clarifies your unique value proposition, helps attract your ideal audience and ensures your marketing efforts are consistent and effective across every channel.

  • As a naming and branding agency, we combine creativity, market insight and a considered brand story to craft names that are memorable, meaningful and trademark-ready (with relevant website domains available as well). Each name aligns with your positioning and target audience to strengthen brand recall and differentiation.

  • Brand identity design includes everything that visually represents your brand – from your logo, colour palette and typography, to imagery, icons and brand guidelines. We create cohesive identities that express your brand personality and resonate with your audience.

  • Rebranding is ideal when your current brand no longer reflects your vision, audience or market position. Whether due to growth, mergers or evolving trends, a rebrand helps refresh your image and strengthen your connection with customers.

  • Brand architecture is the structural framework that organises all your brands, sub-brands and products. It helps audiences navigate your offerings easily, builds consistency and supports scalable growth as your business expands.

  • As a professional rebranding agency, we manage the process strategically – from research and positioning through to design and rollout. We preserve valuable brand equity while evolving your identity to stay relevant and competitive in today’s market.

  • Personal branding is about defining and promoting your unique expertise, values and story to build authority and trust. It’s ideal for entrepreneurs, executives and professionals who want to increase visibility and influence within their industry.

  • The timeline depends on project scope, but a complete brand strategy (including research, positioning and creative development) typically takes between 4 – 8 weeks. This ensures every decision is backed by insight and aligned with your long-term goals. We work directly with all our clients to shape our timelines collaboratively to meet their goals and any defined business milestones.

  • We’re a small yet mighty strategy-led branding agency that combines research, creativity and design to deliver measurable impact. From brand positioning and naming to identity design and rebranding, our holistic approach ensures your brand connects, differentiates and grows.

Ready to rebrand with clarity and confidence? Partner with a trusted rebranding agency to reshape your identity and elevate your brand.