Driving donations through better UX for Dementia Australia
Scope
Campaign branding and design
Data visualisation
Website design (UX, UI)
Donation flow design (UX, UI)
The background
We work closely with Dementia Australia to bring their brand to life across key campaigns and events.
Ahead of a new campaign launch, we were asked to optimise the user journey through their main donation hub – reducing drop-off and increasing average donation value.
The brief
To streamline the donation journey and reduce drop-off
Our process
We carefully examined the donation journey and optimised it to drive stronger engagement.
Mapped the full user journey to identify friction points
Conducted a strategy-led content gathering process to define what needed to be displayed, and where and how users would interact with it – evolving from rough layout sketches to detailed UI
Our solution
We combined user-centric design with proven strategies to streamline the donation journey.
Created a donation flow aligned with user behaviour
Applied colour theory and conversion best practices for mobile and desktop
