Transforming Quiddity’s brand to win C-suite confidence
Scope
Brand strategy
Brand identity
Communications strategy
Campaign creative
Social media management
Website UX and UI
The background
We initially helped Quiddity build a brand that resonated with SMEs.
But as momentum built and the business began to attract larger clients, it needed a refreshed brand and website that could appeal confidently to enterprise-level, C-suite audiences.
The challenge
The existing brand and website lacked authority, sophistication and conversion-focused messaging.
There was also no campaign creative to engage senior executives effectively.
The brief
Quiddity wanted a solution that could combine polish with subtle humour, all while positioning them as a strategic partner for C-suite leaders.
Before sherry
After sherry
Our process
We approached the project by understanding Quiddity’s evolving audience and the barriers they faced:
Audience insight: C-suite leaders crave purpose and growth, but are constrained by day-to-day operational demands, especially in areas like accounting
Brand assessment: Reviewed the existing SME-focused identity and website to identify gaps in authority, sophistication and engagement potential
Strategic positioning: Defined a new brand opportunity – Quiddity transforms financial drudgery into clarity, freeing leaders to focus on meaningful business growth
Creative workshops: Developed messaging, visual identity and campaign concepts aligned with positioning
Our solution
We transformed Quiddity’s brand and marketing across four key areas:
Messaging: Shifted from SME-focused to executive-oriented, highlighting purpose, clarity and growth
Brand design: Evolved from minimal and unassertive to sophisticated, bold and authoritative
UX and website: Moved from purely informational to conversion-driven, guiding C-suite visitors towards engagement
Campaign creative: Introduced polished, humourous LinkedIn campaigns that resonated with senior executives while reflecting Quiddity’s personality
The results
Alignment: Stronger internal alignment and enhanced brand clarity
Leads: 8 high-value C-suite leads secured within the first three months of the LinkedIn campaign
Engagement: Increased long-term engagement from enterprise prospects, setting Quiddity up for sustained growth