Transforming Quiddity’s brand to win C-suite confidence

Scope

Brand strategy
Brand identity
Communications strategy
Campaign creative
Social media management
Website UX and UI

The background

We initially helped Quiddity build a brand that resonated with SMEs.

But as momentum built and the business began to attract larger clients, it needed a refreshed brand and website that could appeal confidently to enterprise-level, C-suite audiences.

The challenge

The existing brand and website lacked authority, sophistication and conversion-focused messaging.

There was also no campaign creative to engage senior executives effectively.

The brief

Quiddity wanted a solution that could combine polish with subtle humour, all while positioning them as a strategic partner for C-suite leaders.

Before sherry

After sherry

Our process

We approached the project by understanding Quiddity’s evolving audience and the barriers they faced:

  • Audience insight: C-suite leaders crave purpose and growth, but are constrained by day-to-day operational demands, especially in areas like accounting

  • Brand assessment: Reviewed the existing SME-focused identity and website to identify gaps in authority, sophistication and engagement potential

  • Strategic positioning: Defined a new brand opportunity – Quiddity transforms financial drudgery into clarity, freeing leaders to focus on meaningful business growth

  • Creative workshops: Developed messaging, visual identity and campaign concepts aligned with positioning

Our solution

We transformed Quiddity’s brand and marketing across four key areas:

  • Messaging: Shifted from SME-focused to executive-oriented, highlighting purpose, clarity and growth

  • Brand design: Evolved from minimal and unassertive to sophisticated, bold and authoritative

  • UX and website: Moved from purely informational to conversion-driven, guiding C-suite visitors towards engagement

  • Campaign creative: Introduced polished, humourous LinkedIn campaigns that resonated with senior executives while reflecting Quiddity’s personality

The results

Alignment: Stronger internal alignment and enhanced brand clarity

Leads: 8 high-value C-suite leads secured within the first three months of the LinkedIn campaign

Engagement: Increased long-term engagement from enterprise prospects, setting Quiddity up for sustained growth

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