Amplifying Sony Music’s marketing creativity
Scope
Handbook design
Illustration
Marketing toolkit
Campaign creative
The brief
Sony Music APAC partnered with us to spark new ways for their marketing team to connect with music fans and drive sales.
Our solution
To unlock creativity, we designed an interactive toolkit that encouraged hands-on ideation and collaboration.
The scrapbook-inspired visual language felt organic and playful, blending textured paper, hand-drawn type, sticker-style graphics and vibrant accent colours.
