Building Innokit’s brand and website for premium impact
Scope
Brand strategy
Brand identity
Brand narrative
Website design
The background
Innokit is a NSW-based kitchen and joinery solutions company that delivers thoughtfully designed, highly functional interiors.
The team were struggling to win work beyond existing trade relationships and thus needed a new brand that would build trust with key referrers, such as interior designers, who value brand aesthetics and premium operations.
The brief
To create a brand direction that reflected Innokit’s shift to high-end clientele, highlighting their commitment to craftmanship, innovation and the transformative power of bespoke spaces.
Before sherry
After sherry
Our process
Our approach centred on aligning Innokit’s evolving positioning with their audience’s needs.
Audience insights: Identified and interviewed key stakeholders (including builders, interior designers, business leaders and homeowners) uncovering their insights and expections for premium joinery services
Brand assessment: Reviewed existing brand and market positioning to uncover gaps in perception and clarity
Strategic positioning: Defined a premium brand narrative that emphasises craftsmanship, innovation and the human impact of bespoke spaces
Sub-brand strategy: Developed Stainless by Innokit to highlight sustainability and geo-specific offerings, while reflecting premium quality
Operational alignment: Recommended cultural and operational shifts to ensure delivery of premium service across all client touchpoints
Our solution
Our work transformed Innokit’s brand and messaging to resonate with high-end audiences:
Clear value proposition: Kitchens and joinery that connect people and places
Tailored messaging: Targeted communications for builders, designers, business leaders and homeowners to reflect different needs and motivations
Sub-brand creation: Stainless by Innokit, communicating sustainability and premium craftsmanship in a compelling, market-relevant way
Enhanced digital presence: Updated brand assets, messaging and positioning to reflect premium quality and build market trust
