Creating a show-stopping brand for Jones Theatrical Group
Scope
Brand strategy
Brand identity
Website design
The brief
Jones Theatrical Group needed a brand and website that captured the theatrical spirit and “name in lights” quality of their productions.
The goal was to showcase their confident, show-stopping personality and create a cohesive, engaging experience for audiences.
Our process
We combined brand strategy with user-focused website design to create a cohesive identity and digital experience.
Developed a bold visual identity with bright colours, statement typography and a confident personality that translates across all touchpoints
Designed an image-led website structure to showcase performances and maximise visual impact
Collaborated with development partners on responsive, cross-browser testing for a seamless experience on any device
Integrated high-quality show imagery to maintain visual consistency and bring the brand to life online
Our solution
The final brand and website capture Jones’ theatrical energy and personality:
Show-stopping visual identity combining bold colours, typography and performance imagery
Website designed for impact structured to highlight shows with an image-led, responsive layout
Consistent storytelling brand and website together convey confidence, excitement and the “name in lights” quality of Jones productions
