Creating a show-stopping brand for Jones Theatrical Group
Scope
Brand strategy
Brand identity
Website design
The brief
Jones Theatrical Group needed a brand and website that captured the theatrical spirit and “name in lights” quality of their productions.
The goal was to showcase their confident, show-stopping personality and create a cohesive, engaging experience for audiences.
Our process
We combined brand strategy with user-focused website design to create a cohesive identity and digital experience.
Developed a bold visual identity with bright colours, statement typography and a confident personality that translates across all touchpoints
Designed an image-led website structure to showcase performances and maximise visual impact
Collaborated with development partners on responsive, cross-browser testing for a seamless experience on any device
Integrated high-quality show imagery to maintain visual consistency and bring the brand to life online
Our solution
The final brand and website capture Jones’ theatrical energy and personality:
Show-stopping visual identity combining bold colours, typography and performance imagery
Website designed for impact structured to highlight shows with an image-led, responsive layout
Consistent storytelling brand and website together convey confidence, excitement and the “name in lights” quality of Jones productions
The result
Bold and memorable, the new Jones Theatrical Group brand has strengthened their recognition in the theatre industry.
