Redefining Rennie’s brand for scale
Scope
Brand strategy
Brand messaging
Brand guidelines
Brand identity
Copywriting
Website design
The background
As expectations around net zero leadership increase, advisory firms are under pressure to demonstrate credibility, clarity and authority in a rapidly evolving space.
In 2022, Rennie was a relatively new but highly regarded consultancy and while the business had strong momentum, its brand was built largely on the reputation and networks of its founders – rather than a clearly articulated organisational proposition.
The challenge
Client feedback revealed a heavy reliance on founder-led expertise, with the Rennie brand closely tied to individual reputation rather than a scalable business identity.
This created risk as the firm grew, limiting its ability to present as an independent, enduring organisation.
The brief
Evolve Rennie from a founder-centric consultancy into a clearly positioned, scalable consultancy brand – without losing the credibility and trust that underpins its success.
Our solution
We developed a comprehensive brand strategy to define Rennie’s identity beyond its founders, while codifying the expertise and values that set the firm apart. This included:
A clear brand strategy covering values, attributes, mission statement and value proposition
Defined tone of voice and messaging pillars across each service area
A new brand identity, including colour palette and typography
A redesigned website, encompassing UX, UI and copywriting
The results
The rebrand supported Rennie’s transition from a boutique consultancy to a growing organisation, providing the clarity, confidence and structure needed at a critical stage of its evolution.
Clearer positioning in the net-zero advisory space
A shift from founder-led perception to a robust organisational brand
Modernised identity and messaging that supported business growth
Practical brand tools that enabled consistent communication
