Securing Central Monitoring Services’ brand for the future
Scope
Brand strategy
Brand identity
Website design
The brief
Central Monitoring Services (CMS) needed to refresh their brand to honour a 35-year legacy while also better reflecting their modern security solutions and leadership in a rapidly evolving industry.
Before sherry
After sherry
Our process
We took a strategic, insight-led approach to uncover what truly sets CMS apart:
Conducted interviews with business leaders, employees and clients to understand perceptions, culture and values
Benchmarked CMS against industry leaders and emerging competitors to identify gaps and differentiation opportunities
Defined a strategic brand framework, including positioning, messaging and brand essence
Designed detailed user journeys and wireframes to align the new website with customer behaviour and lead-generation goals
Developed a modern, responsive website, alongside content-editing training to empower the internal team
Our solution
Our work revitalised CMS across brand, messaging and digital experience:
People-led messaging reflects CMS’ genuine care for safety and reliability
A reinvigorated brand identity that balances modern design with respect for the company’s legacy
A responsive, conversion-focused website that strengthens digital presence and supports lead generation
